two business people



Work Smarter
Not Harder

An integrated data warehouse creates strategic value and takes your business to the next level.

Every day, organizations are confronted with rapidly expanding data sources and shrinking budgets. This combination produces an endless flow of requests that need to be fulfilled with fewer resources. Unfortunately, the situation is often exacerbated by having to maintain a variety of single-purpose data marts.

While most companies have cutting-edge technology to handle petabytes of data, the IT department may not have the resources to work efficiently and strategically with the overlapping and conflicting data in these platforms. One surefire way to overcome these challenges is to consolidate single-purpose data marts into an integrated data warehouse (IDW). This will result in a measurable improvement that is easily demonstrated via a healthy return on
investment (ROI).

The High Cost of Being Tactical

The imperative for businesses to generate new value from their data has led to the creation of many individual, single-purpose data marts. However, this approach is extremely costly. First, relying solely on such systems typically requires three to four times more personnel focused on tactical issues compared to IT departments with an IDW architecture. The number of tactical employees tends to increase as data proliferates. As a result, the high labor costs and lack of data consistency associated with these environments can make organizations less profitable, while the reduced agility may hamstring efforts to make the smart decisions that can take the business to the next level.

From a financial standpoint, this means that a greater amount of money is spent on reactive tactical maintenance rather than on strategic projects. The single-purpose platforms may also store multiple variations of similar information, causing inconsistent reporting, a duplication of efforts and an incomplete view of the enterprise.

Gain Competitive Advantage

The IT architecture an organization chooses will have a huge impact on its ability to efficiently complete projects and create strategic benefits. Investing in an IDW delegates those tasks to technology. This shifts resources from managing labor-intensive analytic platforms to activities that add more value to the organization. Other benefits include the ability to:

  • Create a single, accurate and 360-degree view of the business
  • Set achievable goals with intermediate benchmarks
  • Provide better support and leverage business strategies, initiatives and tactics by removing limitations and enhancing capabilities to take new and/or better actions
  • Save floor space and other expenses of housing multiple single-purpose analytic platforms such as electricity, air conditioning and replacement parts

Constant Innovation Required

Organizations need to continually innovate and delegate repetitive and mundane tasks to technology so personnel can move into new roles that create strategic value and increase the company’s competitive advantage. It’s important to identify ways to capture value, design processes to implement strategies and develop personnel so they’re properly equipped to successfully operate in a rapidly changing work environment. This kind of strategic thinking is what will take your organization to the next level, allowing it to work smarter, not harder.

Dan Simerlink is a Teradata Business Value strategist and has more than 20 years of experience in the
technology industry.

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