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Social Media Explosion
Investment in this channel will more than triple in the next 5 years, The CMO Survey predicts.
Marketers’ investment in social media efforts is exploding and will continue to do so, according to “The CMO Survey February 2010 Highlight and Insights.” Sponsored by the American Marketing Association and the Fuqua School of Business at Duke University, the research, published biannually, predicts that social media spending will more than triple in the next five years. Across industries, organizations are expanding their presence in this emerging channel.
Illustration by Roy Wiemann