Connections
The View From Here
Unlock your enterprise agility
Teradata empowers customers to unleash their potential.
by Jim Donovan
If executives were to list their keys to corporate success, many would start with “enterprise agility.” At Teradata, we define this as the ability to effectively maneuver across any complex and dynamic business environment, overcoming obstacles and creating opportunities to drive superior results.
Empowering companies to be more agile is our passion. To accomplish this, we continually develop and deliver to them new ways to:
Enhance visibility
Establish the most comprehensive and transparent view of the enterprise for smarter decision making. Regardless of industry, a complete and authoritative view of data for key decisions regarding your customers, distribution channels, supply chain and risk is paramount to success. Companies must leverage visibility to improve customer and supplier relationships as well as enhance worker productivity by delivering role-specific access to information.
My wireless provider—a Teradata customer—recently offered me a plan that better fit my usage patterns. I later learned this was part of the telco’s larger initiative to migrate thousands of subscribers to more profitable plans based on calling behavior and contract. Doing so increased customer satisfaction yet saved the company hundreds of millions of dollars and improved profitability.
By aligning inventory with sales trends as they happen, the retailer sold more merchandise at full price and minimized items sold on clearance. The result was $60 million more in operating income.
Conquer complexity
Cut through the complexities of business dimensions to execute strategies and drive results at any scale. Complexity comes in many forms—from the business environment to the myriad tactical decisions organizations make every day. Rather than just managing complexity, leaders see it as a competitive lever. Those who can anticipate and act with speed and confidence as conditions change win in the marketplace.
In one case, a retailer used its Teradata platform to develop advanced forecasting models to optimize products, prices and distribution to reduce inventory of items whose demand suddenly declined. By aligning inventory with sales trends as they happen, the retailer sold more merchandise at full price and minimized items sold on clearance. The result was $60 million more in operating income.
Ignite ingenuity
Apply unmatched capabilities and expertise to foster game-changing innovation. In business, innovation occurs when worlds intersect against a backdrop of previously unseen opportunity. In the case of data and analytics, our customers deliver superior results by leveraging powerful technologies and the elite network of peers and partners that makes up the Teradata community.
For instance, one US health insurance company employed advanced data mining to identify leading indicators of fraud. This pre-emptive approach catches fraud before the claim is paid, saving the insurer tens of millions of dollars annually.
Together for agility
Each of these core themes and capabilities—enhancing visibility, conquering complexity and igniting ingenuity—delivers value on its own. But with a Teradata environment you can leverage them in concert to achieve true enterprise agility. So as you go about the business of unlocking your potential, choose the key that’s Teradata orange.
Jim Donovan is vice president of Global Industry Marketing & Solutions at Teradata.
Photography by Robert Houser